Consumers demand for digital content is growing stronger, due in particular to the tremendous role of smartphones in our lives. Scanning a Print physical target (i.e. a book cover, page, magazine, catalog, packaging, etc.) to display additional content can significantly increase the user experience.
All your existing -and future- printed works can be augmented without modifying or affecting their design. At any time, you can update digital assets related to a target without modifying it. So you no longer need to re-submit your mobile app in stores whenever youchange content.